2008 Woodie Awards
Advertising students meet, greet with professionals
By: Andrew Wilson Contributing Writer
Issue date: 4/28/05 Section: Culture
Several professionals in the advertising field joined Webster University students and faculty April 21 as the Marketing Communications Club (MCC) hosted "Advertising Rendezvous."
The goal of the event, which was held in the Emerson Library Conference Room, was to give marketing and advertising students a chance to network and mingle with professionals in the marketing industry and to serve as a possible connection for internships.
"In order for some of these students to get their name out they must be very aggressive," junior Lauren Beckerle, an MCC event host, said.
Senior Eric Tatham, an advertising major and MCC member, attended the event hoping to make contacts with future employers. Tatham applied for a paid summer internship at Brighton Advertising, an ad company that is the main advertiser for Mazda, Burger King, Reebok International and BASF, the world's leading chemical company.
Beckerle said she hoped a lot of alumni would show up for the occasion.
"Alumni are always good contacts to have for future jobs," Beckerle said.
Some professionals included Webster faculty member and Creative Director Thomas McDonough, who makes videos for different business Web sites, Gerry Mandel who worked on the Budweiser advertising campaign for about 20 years, and Creative Director Walt Jaschek of Waltnow.com, who wrote an award-winning radio campaign for "The Simpsons."
"There was a great mixture of students and professionals, which is always good because we both have things we can learn from each other," Jaschek said.
Jaschek encouraged Webster students to think about looking outside of St. Louis for future jobs in advertising because businesses like SBC and the May Company have moved to new locations out of St. Louis. He also said advertising is moving into "search engine marketing" in the form of Web sites since it is now more of a virtual business.
After everyone was finished socializing and sipping cocktails they watched the 2004 Clio Awards, which are given for the best TV commercials of the year. Jaschek said he hoped the Clio Awards would inspire students so that they would someday strive to win a Clio of their own.
The conference room was also filled with various advertisements like Jack Daniel's and the latest Budweiser campaign. Both of these ads were winners of Addy's, an award given for the most creative print ads of the year.
Although the majority of students in attendance attended with hopes to secure a future in advertising, most came because they would receive extra credit in class.
"I am just here to critique the advertisements so I don't have to take a final," said junior Julie Birke, an advertising major.
The goal of the event, which was held in the Emerson Library Conference Room, was to give marketing and advertising students a chance to network and mingle with professionals in the marketing industry and to serve as a possible connection for internships.
"In order for some of these students to get their name out they must be very aggressive," junior Lauren Beckerle, an MCC event host, said.
Senior Eric Tatham, an advertising major and MCC member, attended the event hoping to make contacts with future employers. Tatham applied for a paid summer internship at Brighton Advertising, an ad company that is the main advertiser for Mazda, Burger King, Reebok International and BASF, the world's leading chemical company.
Beckerle said she hoped a lot of alumni would show up for the occasion.
"Alumni are always good contacts to have for future jobs," Beckerle said.
Some professionals included Webster faculty member and Creative Director Thomas McDonough, who makes videos for different business Web sites, Gerry Mandel who worked on the Budweiser advertising campaign for about 20 years, and Creative Director Walt Jaschek of Waltnow.com, who wrote an award-winning radio campaign for "The Simpsons."
"There was a great mixture of students and professionals, which is always good because we both have things we can learn from each other," Jaschek said.
Jaschek encouraged Webster students to think about looking outside of St. Louis for future jobs in advertising because businesses like SBC and the May Company have moved to new locations out of St. Louis. He also said advertising is moving into "search engine marketing" in the form of Web sites since it is now more of a virtual business.
After everyone was finished socializing and sipping cocktails they watched the 2004 Clio Awards, which are given for the best TV commercials of the year. Jaschek said he hoped the Clio Awards would inspire students so that they would someday strive to win a Clio of their own.
The conference room was also filled with various advertisements like Jack Daniel's and the latest Budweiser campaign. Both of these ads were winners of Addy's, an award given for the most creative print ads of the year.
Although the majority of students in attendance attended with hopes to secure a future in advertising, most came because they would receive extra credit in class.
"I am just here to critique the advertisements so I don't have to take a final," said junior Julie Birke, an advertising major.