2008 Woodie Awards
Business team wins world championship
By: Jennifer Ginger
Issue date: 9/13/07 Section: News
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Webster students created a $100 million virtual business in the electronic sensor industry and competed for $600 million virtual dollars during the Worldwide Technology Webster Masters of Business Administration Capstone Competition.
More than 50 teams used Capstone simulation software and competed against the computer in the qualifying round from July 6-25.
The six groups with the highest scores moved on to the final stage of the competition and competed with each other from July 30 to Aug. 17.
Four MBA students at Webster's Jacksonville, Fla., Campus - Makeesha Allen, Marie Burns, Tai Roberts and Billy Rogers - won the competition, which was open to Webster MBA alumni and current MBA students who have completed BUSN 6200 Business Policies and Strategy. Finalists Harry Brodeen and Donald Taylor, also from the Jacksonville campus, came in fifth.
Both teams were enrolled in BUSN 6200 in the summer of 2007 while participating in the competition and were sponsored by the class' professor, John Jinkner.
The base criteria and logic of the game used for class and the competition is the same, said Jinkner, a Webster University Jacksonville adjunct professor who is also manager of price strategy and yield management for CSX Transportation. Jinkner said his role as team sponsor was to help the students apply business concepts to the decisions the game required.
During the competition, students established businesses. In each round of competition, the teams designed a business strategy for one year. Each business year was one round of the competition. Each round of the game was equivalent to two or three days and there were three rounds a week. Jinkner said each round should take an experienced team about four hours to complete.
Teams were rated on a balanced scorecard with 20 different criteria, including financial and strategic results, such as customer awareness and the effectiveness of marketing.
Making a profit was not the most important aspect of the game, Jinkner said. In the competition, the company that makes the best decisions wins.
More than 50 teams used Capstone simulation software and competed against the computer in the qualifying round from July 6-25.
The six groups with the highest scores moved on to the final stage of the competition and competed with each other from July 30 to Aug. 17.
Four MBA students at Webster's Jacksonville, Fla., Campus - Makeesha Allen, Marie Burns, Tai Roberts and Billy Rogers - won the competition, which was open to Webster MBA alumni and current MBA students who have completed BUSN 6200 Business Policies and Strategy. Finalists Harry Brodeen and Donald Taylor, also from the Jacksonville campus, came in fifth.
Both teams were enrolled in BUSN 6200 in the summer of 2007 while participating in the competition and were sponsored by the class' professor, John Jinkner.
The base criteria and logic of the game used for class and the competition is the same, said Jinkner, a Webster University Jacksonville adjunct professor who is also manager of price strategy and yield management for CSX Transportation. Jinkner said his role as team sponsor was to help the students apply business concepts to the decisions the game required.
During the competition, students established businesses. In each round of competition, the teams designed a business strategy for one year. Each business year was one round of the competition. Each round of the game was equivalent to two or three days and there were three rounds a week. Jinkner said each round should take an experienced team about four hours to complete.
Teams were rated on a balanced scorecard with 20 different criteria, including financial and strategic results, such as customer awareness and the effectiveness of marketing.
Making a profit was not the most important aspect of the game, Jinkner said. In the competition, the company that makes the best decisions wins.
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